Business Administration – Marketing 2403

Marketers manage the many links between an organization and its customers. Marketers analyze consumer needs, develop products and services to meet those needs, anticipate competitors’ actions and react swiftly to shifts in the environment. They also develop pricing and communications strategies, interact with suppliers, customers and the public, all while looking out for their clients’ best interests.

Centennial’s three-year Marketing program offers broad-based training in business. It also offers specific training in marketing, including marketing research, marketing communications (which includes advertising and promotion), interactive marketing (which includes direct marketing, e-marketing and customer relationship management) and brand planning.

You will benefit from a dynamic and interactive environment facilitated by experienced faculty members who encourage learning through case studies, guest lectures, presentations, projects, and computer simulations and technologies. Centennial offers practical experience through its industry project component. You will work in a team on a project that is sponsored by an entrepreneurial endeavour, small business or major company.

Career Outlook

Graduates are prepared to work in many industries, including: financial services, electronics, beverage, high-tech and non-for-profit or government sectors.

Graduates work as:

• Direct marketing coordinators
• Sales and promotion coordinators
• Marketing research analysts
• Assistant product managers
• Sales representatives
• Customer relationship managers

Program Highlights

• A common first year curriculum for most Centennial business programs provides you with the opportunity to obtain an overview of business prior to specializing in a specific area
• You may complete the program in concentrated two-and-a-half year format
• You may obtain membership privileges in the American Marketing Association
• Centennial is a proud sponsor of selected marketing students in national and province-wide academic competitions, including the Ontario Colleges’ Marketing Competition.

Educational Partners

Qualified graduates may be eligible to participate in articulated programs with selected universities, institutes and professional associations. These partnerships allow students to apply credits earned at Centennial towards further study at other institutions.

Our partners are:

• Athabasca University, Professional Arts degree (Communications)
• Royal Roads University, Commerce degree
• Ryerson University, Bachelor of Commerce
• University of Guelph, Commerce degree
• University of Lethbridge, Management degree

Centennial College expects students applying for admission to certificate or diploma programs to present at minimum an Ontario Secondary School Diploma (OSSD) or equivalent or be 19 years of age or older. Possession of minimum admission requirements does not guarantee admission to the program.

Academic Requirements

• Compulsory English 12C or U or skills assessment, or equivalent
• Math 11C, M or U, or 12C or U or skills assessment, or equivalent

Graduation Requirements

• Minimum C grade average and overall minimum GPA of 2.0 is required for graduation

Notes

Students will be placed in the appropriate English and math levels based on skills assessment results

The qualification requirements and costs for each external accreditation, designation, certification or recognition are set by the granting body and not by Centennial College. In order to qualify for any of those external accreditations, designations, certification or recognition, students and graduates will need to follow the processes and meet the applicable requirements listed on the websites and materials of those external bodies.

Career Outlook