Business Administration – Marketing 2403

Marketers manage the many links between an organization and its customers. Marketers analyze consumer needs, develop products and services to meet those needs, anticipate competitors’ actions and react swiftly to shifts in the environment. They also develop pricing and communications strategies, interact with suppliers, customers and the public, all while looking out for their clients’ best interests.

Centennial’s three-year Marketing program offers broad-based training in business. It also offers specific training in marketing, including marketing research, marketing communications (which includes advertising and promotion), interactive marketing (which includes direct marketing, e-marketing and customer relationship management) and brand planning.

You will benefit from a dynamic and interactive environment that is facilitated by experienced faculty members who encourage learning through case studies, guest lectures, presentations, projects, and computer simulations and technologies. Centennial offers practical experience through its industry project component. You will work in a team on a project that is sponsored by an entrepreneurial endeavour, small business or major company.

Global Citizenship and Equity Portfolio
Students in this program will develop a portfolio documenting their engagement with the College's signature global citizenship and equity competencies.  For more information on Global Citizenship and Equity, the GC&E Portfolio and the supports available to you, please visit http://www.centennialcollege.ca/citizenshipandequity.

Program Highlights

• A common first-year curriculum for most Centennial business programs provides you with the opportunity to obtain an overview of business prior to specializing in a specific area.
• Centennial students have the opportunity to obtain membership privileges with the
  Canadian Marketing Association (CMA).
• Centennial’s university partnerships allow you to apply your Centennial credits towards a university degree.
• Centennial is a proud sponsor of selected marketing students in national and province-wide academic competitions, including the Ontario Colleges Marketing Competition (OCMC), BDC and CMA competitions.

Educational Partners

Qualified graduates may be eligible to participate in articulated programs with selected universities, institutes and professional associations. These partnerships allow students to apply credits earned at Centennial towards further study at other institutions.

Our partners are:

• Athabasca University
• Algoma University
• Royal Roads University
• Ryerson University
• Davenport University
• Northwood University
• University of Lethbridge
• Griffith University
• University of New Brunswick

 

Eligibility

• Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older)

Academic Requirements

• English Grade 12 C or U or equivalent, or skills assessment.
• Math Grade 11 C, M or U, or Grade 12 C or U or equivalent or skills assessment

Career Outlook

Graduates of Centennial’s three-year Marketing program have a wide variety of career opportunities available to them in the field. Here are just a few examples: 

• Marketing Coordinator 
• Marketing Analyst 
• Promotions Assistant 
• Sales Representative 
• Assistant Brand Manager 
• Public Relations Assistant 
• Advertising Assistant