Business – Marketing 2805

A marketer is the essential link between an organization and its customer base. A marketer answers questions like: Who are our customers? What are their needs? How can we best meet these needs? How should we price, package, distribute and promote our product?

Centennial College’s Business – Marketing program provides you with the knowledge and skills you need to help organizations answer these questions. You’ll have an opportunity to learn the basics of business – accounting, operations, organizational behaviour, and international business – which serve as an important foundation for the marketing course that follow. You’ll be introduced to marketing theory and case-based problem-solving, as well as marketing communications (which includes advertising and promotion) and professional selling practices.

Centennial’s Marketing program encourages mastery of a marketer’s key competencies – creative, practical decision-making and clear, persuasive communications. The College’s interactive teaching approach incorporates learning through case studies, guest lectures, presentations, projects, and computer simulations and technologies.

Centennial is a proud sponsor of selected Marketing students in national and province-wide academic competitions, including the Ontario Colleges’ Marketing Competition.

Career Outlook

Career opportunities in the field of marketing are plentiful, as almost a third of all North Americans are employed in marketing-related positions. Opportunities exist in both small and large businesses across many industries, including:

• Financial services
• Electronics
• Food and beverage
• High-tech
• Not-for-profit sector
• Government

Graduates are prepared for careers as:

• Sales representatives
• Customer service representatives
• Product support representatives
• Merchandising assistants

 Program Highlights

• A common three-semester curriculum for most business programs provides you with the opportunity to obtain an overview of business prior to specializing in a specific area
• The program offers a combination of broad marketing concepts and specialized marketing skills
• Computer training in popular business software is provided
• Experienced marketing faculty provide individual attention and advice
• The diploma that is earned is recognized in Canada and abroad, reflecting high standards of learning
• All four semesters of Centennial’s two-year Marketing program are identical to the first four semesters of our three-year, six-semester program. This permits graduates of Centennial’s two-year Marketing program to benefit from a seamless transition into the three-year Marketing program, should they wish to continue with a more in-depth study of marketing.

Educational Partners

Qualified graduates may be eligible to participate in an articulated program with selected universities, institutes and professional associations. These partnerships allow students to apply credits earned at Centennial towards further study at other institutions.

• Athabasca University
• Royal Roads University
• University of Lethbridge
• Griffith University

Centennial College expects students applying for admission to certificate or diploma programs to present at minimum an Ontario Secondary School Diploma (OSSD) or equivalent or be 19 years of age or older. Possession of minimum admission requirements does not guarantee admission to the program.

Academic Requirements

• Compulsory English 12C or U or skills assessment, or equivalent
• Math 11C, M or U, or 12C or U or skills assessment, or equivalent

Graduation Requirements

A minimum C grade average and an overal minimum GPA of 2.0 is required for graduation 

Notes

Students will be placed in the appropriate English and math levels based on skills assessment results. This may lead to additional courses and requires extra time and fees

The qualification requirements and costs for each external accreditation, designation, certification or recognition are set by the granting body and not by Centennial College. In order to qualify for any of those external accreditations, designations, certification or recognition, students and graduates will need to follow the processes and meet the applicable requirements listed on the websites and materials of those external bodies.

Career Outlook