Advertising – Media Management 6403

Your career in advertising starts here.

Advertising Media Management is a unique post-graduate program that will prepare you for the advertising and communications industry in the role of strategic media planning and buying. This hands-on and intensive industry-approved program will provide you with the fundamentals of media management, with a focus on consumer-driven communication channel choices such as mobile platform for advertising messages.

In this program you will:

• Develop an expertise in reaching target audiences with a creative message
• Build your business and negotiating skills on behalf of advertising clients to achieve strategic results
• Complement your in-class education with an industry field placement providing you an opportunity to work in the industry and hone your skills.

Click here to read the program facts page.

Program Highlights

• You get practical hands-on learning
• The program provides career-ready skills in media management, research, analysis, planning, estimating and buying
• High-level industry professionals teach you and help you to connect with the industry
• The school houses professional software onsite
• The program is unique and the first of its kind in Canada
• Extensive career and global job opportunities exist in this field

Eligibility

• College diploma or university degree in any discipline.
• We will consider applicants with partial post-secondary (minimum two years) and relevant work experience.

Additional Requirements
Attend a mandatory program admission session where you will:

• Complete a basic mathematics test and questionnaire

Career Outlook

Successful graduates of this program will launch new careers with:

• Advertising agencies
• Independent media management companies
• Marketing companies
• Multi-media owners and sellers
• Research companies
• Advertisers