Advertising – Media Management 6403

About Centennial
Established as Toronto's first public college in 1966, Centennial College offers programs in business, communications, community and health studies, science and engineering technology, general arts, hospitality and transportation.
Program Image
Program code: 6403
School: School of Communication, Media and Design
Credential: Ontario College Graduate Certificate
Program Type: Graduate Certificate program
Program Length: 3 semesters
Start Date: Fall
Location: Story Arts Centre
Tel: 416-289-5000, ext. 5100

Your career in advertising starts here.

Advertising Media Management is a unique post-graduate program that will prepare you for the advertising and communications industry in the role of strategic media planning and buying. This hands-on and intensive industry-approved program will provide you with the fundamentals of media management, with a focus on consumer-driven communication channel choices such as mobile platform for advertising messages.

In this program you will:

  • Develop an expertise in reaching target audiences with a creative message
  • Build your business and negotiating skills on behalf of advertising clients to achieve strategic results
  • Complement your in-class education with an industry field placement providing you an opportunity to work in the industry and hone your skills.

Click here to read the program facts page.

Semester 1 Courses
Course Code Course Title Campus
AAM-322 Professional Practice Story Arts Centre
AAM-401 Integrated Marketing Foundations Story Arts Centre
AAM-411 Business Communications Story Arts Centre
AMED-401 Interactive Communications I Story Arts Centre
AMED-403 Media Research Data and Analyses Story Arts Centre
AMED-404 Introduction to Media Planning Story Arts Centre
AMED-405 Broadcast Buying and Measurement Story Arts Centre
AMED-407 Connection Planning Story Arts Centre

Semester 2 Courses
Course Code Course Title Campus
AAM-413 Advertising Planning & Campaign Management Story Arts Centre
AMED-406 Media Account Administration Story Arts Centre
AMED-420 Media Buying and Reporting Story Arts Centre
AMED-421 Interactive Communications II Story Arts Centre
AMED-423 Media Advertising Negotiation and Sales Story Arts Centre
AMED-424 Media Industry Issues Story Arts Centre

Semester 3 Courses
Course Code Course Title Campus
AMED-450 Field Placement (Media Management) Story Arts Centre
Students work closely with a program coordinator to obtain their field placement. 

Program Highlights
  • You get practical hands-on learning
  • The program provides career-ready skills in media management, research, analysis, planning, estimating and buying
  • High-level industry professionals teach you and help you to connect with the industry
  • The school houses professional software onsite
  • The program is unique and the first of its kind in Canada
  • Extensive career and global job opportunities exist in this field
  • College diploma or university degree in any discipline.
  • We will consider applicants with partial post-secondary (minimum two years) and relevant work experience.
Additional Requirements
Attend a mandatory program admission session where you will:
  • Complete a basic mathematics test and questionnaire
Career Outlook
Successful graduates of this program will launch new careers with:
  • Advertising agencies
  • Independent media management companies
  • Marketing companies
  • Multi-media owners and sellers
  • Research companies
  • Advertisers