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Contact Us
North Office
Tel: 416-438-2216 x8585
E-mail: entrepreneurship@centennialcollege.ca
South Office
Tel: 416-289-5000, x7132
E-mail: atapel@centennialcollege.ca
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Lucy Chavasse
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North Office |
| Established as Toronto's first public college in 1966, Centennial College offers programs in business, communications, community and health studies, science and engineering technology, general arts, hospitality and transportation. | |
Luciddata was founded by Lucy Chavasse, an experienced data analyst with 15 years professional experience in Europe and Canada. Lucy was accepted to the OSEB program in June 2007. She was referred by the TDSB Danforth Assessment Centre. Luciddata provides highly specialized data analysis services for market research agencies. Typically the agency collects huge amounts of statistical information. In order to use the data to support their clients, the market research firms have to process this information to aid their understanding of the market and to determine client recommendations. Often they have concurrent assignments and time is of the essence. Luciddata provides data analysis services that have been outsourced by the market research agencies. Specific services provided by Luciddata include analysis of data table cross-tabulations, presentation preparation, Excel data manipulation, SPSS statistical analysis (e.g. cluster and factor analysis) and report writing. While outsourcing is often associated with Canadian companies engaging corporations overseas, it is interesting to note that all of Luciddata's business has been the result of outsourcing from Europe. Turnaround time for a client in the Untied Kingdom is quicker than if the work was done there. Often assignments flow at the end of the working day in Europe. They can be processed in Toronto while London sleeps and be ready for the client upon their return to work the following morning. The attractiveness of this niche is growing due to the huge growth of online surveys which now account for up to 50% of all quantitative research. As online research increases in popularity, clients demand tighter schedules and more detailed and insightful analysis. Outsourcing the data analysis allows the market researchers to meet deadlines while managing costs Luciddata has followed the business plan prepared in the OSEB program and as a result, realized sales in the $40,000 range to date. Congratulations Lucy on your success in this crucial first year of business! Business Information |
