Check out Centennial's New Advertising Campaign

Take a look at Centennial's new ad campaign

Centennial College has released its latest advertising campaign in Toronto - one of North America's most competitive education markets. Our fresh campaign invites prospective students of any age to think about what they really want to make of their lives and to encourage them to make the leap with confidence.

The intent was to create a campaign that sent a positive message of hope to people who may feel that the opportunity of doing what they were meant to do - or something more fulfilling than what they currently are doing - has slipped away. Centennial's message to them: It's not too late to become what you want to be. We know this to be true because we have witnessed thousands of people enter our doors with dreams of changing their careers and their lives. And we have seen them become successful.

Centennial's marketing campaign is multifaceted. Media buys include local television spots; newspaper ads; posters on subway trains, stations and bus cards; mall posters and movie theatre advertising. The campaign, designed to differentiate Centennial from the numerous public and private colleges that serve the GTA market, was created by Toronto agency Smith Roberts.