Advertising and Marketing Communications Management

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Program Code: 6404

School: School of Communications, Media and Design

Credential: Advanced Diploma

Program Type: Post-secondary program

Program Length: 3 years/ 6 semesters

Start Date: Fall

Location: Story Arts Centre

Email: dcowell@centennialcollege.ca

Telephone: 416-289-5000, ext. 8629

Centennial College’s Advertising and Marketing Communications Management program is all about tapping into your creative talent and strategic thinking, and using business savvy to generate new and exciting ideas. If you prefer to watch the Super Bowl for the commercials, this program is for you.

Facilitated over three years, this School of Communications, Media and Design program begins by offering a foundation covering all aspects of advertising, that will prepare you for the final year of study during which you will choose to specialize in account management, digital creative or media buying and planning. Additionally, this offering is the only Greater Toronto Area college program with a 14-week field placement.

In the Advertising and Marketing Communications Management program, you will:

  • Learn the entire advertising process, including: creative development, research, developing strategies, campaign planning, production, media planning and buying;
  • Learn to produce content within the range of advertising genres;
  • Gain the ability to tell clients’ stories with persuasive advertising;
  • Plan and develop campaigns on multiple platforms;
  • Develop your instincts and strategic abilities while meeting deadlines in a professional and creative environment;
  • Be led by a team of seasoned advertising instructors who possess vast experience in the industry;
  • Complete your training with an industry field placement, during which you will acquire experience in the day-to-day activities of the advertising world.

Please note: This program requires students to have and use a mobile computing device (i.e. a laptop or tablet) and software that meets or exceeds the recommended requirements.

Semester 1
Course Code Course Title Location
CA-101 Introduction to Agency Advertising Story Arts Centre
CA-105 Foundations in Marketing Story Arts Centre
CA-109 Presentation and Collaboration Techniques Story Arts Centre
CA-110 Consumer Behaviour in Practice Story Arts Centre
CO-108 Tools and Processes for Communicators Story Arts Centre
COMM-170/COMM-171 College Communications 2 Story Arts Centre
Semester 2
Course Code Course Title Location
CA-103 Introduction to Media Planning Story Arts Centre
CA-106 Integrated Marketing Story Arts Centre
CA-120 Creative Concept Development Story Arts Centre
CA-204 Introduction to Digital Design Story Arts Centre
CA-210 Account Management Story Arts Centre
COMM-180 College Communications 3 Story Arts Centre
GNED General Education Elective Story Arts Centre
Semester 3
Course Code Course Title Location
CA-200 Copywriting 1 Story Arts Centre
CA-201 Advertising Media Selection Story Arts Centre
CA-209 Advertising Design & Production Story Arts Centre
CA-319 Business Communications Story Arts Centre
CA-321 Advertising Issues Story Arts Centre
GNED-500 Global Citizenship: From Social Analysis to Social Action Story Arts Centre
Semester 4
Course Code Course Title Location
CA-211 Interactive Media and Print Production Story Arts Centre
CA-305 Campaign Planning Story Arts Centre
CA-313 Broadcast & Digital Content Production Story Arts Centre
CA-317 Administration and Finance Story Arts Centre
CA-326 Digital & Social Media Creative Story Arts Centre
CA-327 Digital Communications Planning Story Arts Centre
CA-328 Media Buying and Negotiation Story Arts Centre
GNED General Education Elective Story Arts Centre
Semester 5
Course Code Course Title Location
CA-300 Copywriting II Story Arts Centre
CA-320 Advertising Campaign Management Story Arts Centre
CA-322 Professional Practice Story Arts Centre
CA-323 Strategic Planning Story Arts Centre
CA-325 Advanced Design & Portfolio Development Story Arts Centre
CA-329 Interactive Production Management Story Arts Centre
CA-330 Digital Media Planning Story Arts Centre
CA-331 Digital Measurement & Analytics Story Arts Centre
CA-332 Advanced Media & Broadcast Buying Story Arts Centre
CA-333 Creative Strategy Application Story Arts Centre
CA-334 Negotiation and Persuasion Story Arts Centre
CA-335 Advanced Digital Print Production Story Arts Centre
CA-340 Digital Specialist Elective Story Arts Centre

Semester Note

Account Services Stream (CA-320, CA-322, CA-323, CA-329, CA-331, CA-334, CA-340)
Media Stream (CA-320, CA-322, CA-330, CA-331, CA-332, CA-334, CA-340)
Digital Creative Stream (CA-300, CA-322, CA-325, CA-329, CA-333, CA-335, CA-340)
Semester 6
Course Code Course Title Location
CA-350 Field Placement Story Arts Centre

Program Highlights

  • The Advertising and Marketing Communications Management program will mirror the working world and standards that must be met, including firm deadlines, multitasking, working under pressure and delivering professional presentations.
  • •Hands-on practice with on-site professional software and media planning systems will be provided.
  • •You will gain insight and experience in the main areas of agency operations: digital creative, media and account management.
  • •The Interactive Advertising Bureau recognizes Centennial's Advertising and Marketing Communications Management program as offering the largest breadth of digital/mobile curriculum.

Educational Partners

Qualified graduates may be eligible to participate in pathway programs with partnering institutions. These pathway programs allow students to receive degree credit for learning obtained at Centennial College. Our partners include:

  • Algoma University, Ontario
  • Davenport University, USA
  • Laurentian University, Ontario
  • University of Ontario Institute of Technology, Ontario

Career Outlook

  • Account Management
  • Media Buying and Planning
  • Marketing
  • Digital/mobile
  • Creative Development
  • Production
  • Direct Marketing
  • Promotions
  • Event Marketing

Academic Requirements

  • Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older)
  • English Grade 12  C or U, or equivalent (minimum grade required) or take the Centennial College English Skills Assessment for Admission (score of 170 or 171 required)

Additional Requirements

Attending the Program Admission Session for Advertising and Marketing Communications Management is highly recommended.

Note:

  • After applying, applicants will receive a letter with instructions on how to book a Program Admission Session

1. Apply Online

Are you an International Student? Apply directly to Centennial College here.

If you are applying through the Second Career Strategy, please apply at the Employment Training Centre for Second Career (Progress Campus). Second Career Strategy is a funding initiative for those who have been laid-off and are in need of training. For more information go to Second Career Strategy.

If you have previously attended a full time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.

All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $95 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.

2. Submit Documents

Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.

Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.

Applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS).

For more information go to Submitting your Transcripts.

3. Confirm Your Offer of Admission

Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.

You may confirm only one college and one program offer at a time.

You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.

When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.

4. Pay Fees

Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.

You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.

5. Build Your Timetable (Register for Courses)

Build your timetable (web-register for courses) at my.centennialcollege.ca.

Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April

Your web-registration will not open if:

You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.

Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.

Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2015.

Student Tuition (2 Semesters) Incidental Fees Total
Canadian $3,693.00 $902.00 $4,595.00
International $12,400.00 $2,097.00 $14,497.00