Advertising – Media Management

Program Code: 6403

School: School of Communications, Media and Design

Credential: Certificate

Program Type: Graduate Certificate program

Program Length: 1 year/ 3 semesters

Start Date: Fall

Location: *Story Arts Centre


Telephone: 416-289-5000, ext. 8657

The first program of its kind in Canada, Advertising Media Management will prepare you for the role of strategic media planning and buying within the advertising and communications industry.

To do so, this intensive, hands-on, industry-approved program will provide you with the fundamentals of media management, while focusing on consumer-driven communication channel choices (such as mobile platform) for advertising messages.

In this School of Communications, Media and Design post-graduate program, you will:

  • Develop an expertise in reaching target audiences with a creative message;
  • Build your business and negotiating skills on behalf of advertising clients to achieve strategic results;
  • Expand your knowledge of emerging media;
  • Master your knowledge of industry specific syndicated research databases and software;
  • Complement your in-class education with an industry field placement that will provide the opportunity to work in the industry and hone your skills.

Please note: This program requires students to have and use a mobile computing device (i.e. a laptop or tablet) and software that meets or exceeds the school’s recommended requirements.

Semester 1
Course Code Course Title Location
AMED-705 Broadcast Buying and Measurement Story Arts Centre
Semester 2
Course Code Course Title Location
AAM-705 Business Communications Story Arts Centre
Semester 3
Course Code Course Title Location
AMED-707 Connection Planning Story Arts Centre
Semester 4
Course Code Course Title Location
AMED-701 Digital Communications I Story Arts Centre
Semester 5
Course Code Course Title Location
AAM-701 Integrated Marketing Foundations Story Arts Centre
Semester 6
Course Code Course Title Location
AMED-704 Introduction to Media Planning Story Arts Centre
Semester 7
Course Code Course Title Location
AMED-703 Media Research Data and Analyses Story Arts Centre
Semester 8
Course Code Course Title Location
AAM-706 Professional Practice Story Arts Centre
Semester 9
Course Code Course Title Location
AAM-713 Advertising Planning & Campaign Management Story Arts Centre
Semester 10
Course Code Course Title Location
AMED-721 Digital Communications II Story Arts Centre
Semester 11
Course Code Course Title Location
AMED-716 Media Account Administration Story Arts Centre
Semester 12
Course Code Course Title Location
AMED-723 Media Advertising Negotiation and Sales Story Arts Centre
Semester 13
Course Code Course Title Location
AMED-720 Media Buying and Reporting Story Arts Centre
Semester 14
Course Code Course Title Location
AMED-724 Media Industry Issues Story Arts Centre
Semester 15
Course Code Course Title Location
AMED-750 Field Placement (Media Management) Story Arts Centre

Program Highlights

  • You will receive realistic hands-on learning.
  • Comprehensive Digital Media training covered in two semesters
  • The Interactive Advertising Bureau recognizes Centennial College as offering the largest breadth of interactive/mobile curriculum.
  • A 14 week field placement will allow you to gain practical industry experience.
  • The Advertising - Media Management program will enhance career-ready skills in media management, research, analysis, planning, estimating and buying.
  • High-level industry professionals, who will help you to connect with the industry, will teach and mentor you.
  • The School of Communication, Media and Design campus, the Story Arts Centre, houses professional software to which you will have access.
  • Tilt - a student-run communications agency - will provide you with real experience while you are in school.

Career Outlook

  • Digital Strategist
  • Social Media Planner
  • Connection Planner
  • Account Planner
  • Broadcast Buyer
  • Media Sales Executive
  • Research Analyst
  • Business Development Coordinator
  • Analyst
  • Business Science

Academic Requirements

  • College diploma or university degree in any discipline
  • We will consider applicants who have successfully completed partial post-secondary education (minimum two years) and have relevant work experience

Additional Requirements

Attend a mandatory Program Admission Session where applicants will:

  • Complete a basic mathematics test
  • Complete a writing assignment
  • Answer a questionnaire to help us assess your suitability for the program and industry
  • Submit an up-to-date resume


  • After applying, applicants will receive a letter with instructions on how to book the Program Admission Session

1. Apply Online

Are you an International Student? Apply directly to Centennial College here.

If you are applying through the Second Career Strategy, please apply at the Employment Training Centre for Second Career (Progress Campus). Second Career Strategy is a funding initiative for those who have been laid-off and are in need of training. For more information go to Second Career Strategy.

If you have previously attended a full time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.

All other applicants must apply online at A non-refundable application fee of $95 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in person to For more information go to Application Fees.

2. Submit Documents

Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via

Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to

Applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS).

For more information go to Submitting your Transcripts.

3. Confirm Your Offer of Admission

Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at and confirm before the Deadline to Confirm noted in your offer letter.

You may confirm only one college and one program offer at a time.

You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.

When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.

4. Pay Fees

Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.

You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.

5. Build Your Timetable (Register for Courses)

Build your timetable (web-register for courses) at

Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April

Your web-registration will not open if:

You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.

Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.