Advanced Business Management - Alcoholic Beverages

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Program Code: 2885

School: School of Business

Credential: Graduate Certificate

Program Type: Graduate Certificate program

Program Length: 8 months/ 2 semesters

Start Date: Fall

Location: Eglinton Learning Site


Telephone: 416-289-5000, ext. 2280

Centennial College's Advanced Business Management - Alcoholic Beverages program was launched in response to the demand for savvy businesspeople to take the reins in Canada's $40-billion wine, beer and spirits industry.

Through courses taught by industry experts, you gain practical experience and insight into how the business of alcoholic beverages is managed. This Alcoholic Beverages business program covers topics like category management and supply chain, accounting and marketing. There is also a key focus on the global regulatory framework and good corporate social responsibility.

Upon completion of the program, you will have developed the analytical skills, business acumen, and core industry knowledge necessary for a successful career in a dynamic and growing field.

Program Highlights

  • This program employs a flexible blended format that allows you to work while  you study 
  • Taught in convenient downtown Toronto,  on the subway line at our Yonge and Eglington location 
  • Optional Co-op program offered to gain valuable industry work experience*
  • Small class environment taught by industry experts 
  • Hands on training in understanding how to use industry customer analytics tools 

*Subject to qualified candidates.

Learning Outcomes

  • Manage and control different aspects of an alcohol-related enterprise by accounting, finance, analytics and general business best practices
  • Plan and manage product distribution and retail systems to achieve business success, comply with legislative requirements and meet social responsibility obligations
  • Analyze local and global markets to position products using appropriate sales and marketing strategies
  • Interpret import and export regulations to determine opportunities and challenges within the business structures of the alcoholic beverages industry
  • Develop strategies to optimize product and market opportunities including brand development and positioning
  • Conduct business in compliance with relevant national and international law, regulations, ethical standards and corporate social responsibility
  • Use human resources best practices to recruit, motivate, resolve labour relations issues and manage culturally sensitive situations
  • Act entrepreneurially by researching and operationalizing business opportunities within the alcoholic beverages industry
  • Develop strategies to assess the impact and opportunities associated with the globalization of the alcoholic beverages industry
  • Develop personal and professional development strategies and plans to enhance leadership, management skills and expertise
Semester 1
Course Code Course Title Location
BMAB-700 Fundamentals of Alcoholic Beverages Eglinton Learning Site
BMAB-710 Supply Chain Management 1 Eglinton Learning Site
BMAB-711 Management Accounting for the Alcohol Industry Eglinton Learning Site
BMAB-712 Global Regulatory Environment and CSR Eglinton Learning Site
BUSN-702 Employment and Career Preparedness Progress Campus
MKTG-716 Marketing Eglinton Learning Site
MKTG-718 Customer Insights and Analytics Eglinton Learning Site
Semester 2
Course Code Course Title Location
BMAB-720 Key Account Sales Management Eglinton Learning Site
BMAB-721 Category Management Eglinton Learning Site
BMAB-722 Strategic Business Planning - Capstone Eglinton Learning Site
BMAB-723 Marketing Alcoholic Beverages Eglinton Learning Site
ENTP-700 Innovation and Change Management Eglinton Learning Site
HRPD-701 Human Resources Management in Canada Eglinton Learning Site
MKTG-725 Omni-channel retailing Eglinton Learning Site

Semester Note

Minimum Program GPA of 2.0 (C Grade average) required to graduate.

Career Outlook

  • Product and category manager
  • Buyer
  • Inventory replenishment
  • Planning professional
  • Brand and retail marketer
  • Key account manager
  • Sales Representative (commercial inside and territory)

Academic Requirements

  • University degree or a three-year college diploma in any discipline from a recognized institution
  • We will consider applicants who have a two-year college diploma or a partial university degree (75% complete) and who have a minimum of two years work experience relevant to the program
  • Proof of English proficiency

1. Apply Online

Are you an International Student? Apply directly to Centennial College here.

If you are applying through the Second Career Strategy, please apply at the Employment Training Centre for Second Career (Progress Campus). Second Career Strategy is a funding initiative for those who have been laid-off and are in need of training. For more information go to Second Career Strategy.

If you have previously attended a full time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.

All other applicants must apply online at A non-refundable application fee of $95 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in person to For more information go to Application Fees.

2. Submit Documents

Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via

Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to

Applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS).

For more information go to Submitting your Transcripts.

3. Confirm Your Offer of Admission

Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at and confirm before the Deadline to Confirm noted in your offer letter.

You may confirm only one college and one program offer at a time.

You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.

When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.

4. Pay Fees

Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.

You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.

5. Build Your Timetable (Register for Courses)

Build your timetable (web-register for courses) at

Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April

Your web-registration will not open if:

You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.

Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.