Business – Marketing

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Program Code: 2805

School: School of Business

Credential: Diploma

Program Type: Post-secondary program

Program Length: 2 years/ 4 semesters

Start Date: Fall, Winter, Summer

Location: Progress Campus

Email: business@centennialcollege.ca

Telephone: 416-289-5000, ext. 2280

The Business – Marketing program will prepare students to be the essential link between an organization and its customer base. Students will learn the business basics such as accounting, organizational behaviour, business software, customer service and international business. These topics will create a foundation for the marketing courses and topics that follow, such as:

  • Marketing theory and case-based problem-solving
  • Marketing communications (which includes advertising and promotion)
  • Account management
  • Sales and service

In addition to classroom theory led by experienced faculty members, the Business Administration – Marketing program will make use of hands-on learning. Students will explore the various areas of marketing through case studies, guest lectures, presentations, projects, and computer simulations and technologies.

Semester 1
Course Code Course Title Location
ACCT-123 Financial Accounting Concepts Progress Campus
BUSN-119 Fundamentals of Business Progress Campus
COMM-160/161 College Communication 1 Progress Campus
COMP-106 Applied Business Software 1 Progress Campus
MATH-128 Mathematics of Finance I - E Progress Campus
MKTG-116 Principles of Marketing Progress Campus

Semester Note

*MATH128 prepares students for MATH119, which is a required course for most School of Business Diploma programs. Applicants who test between 21/45 and 35/45 in the MATH Assessment test will be exempted from MATH128, and will take MATH118. Students who score 36/45 or higher will be exempted from MATH128 and MATH118 and will take MATH119.
Semester 2
Course Code Course Title Location
COMM-170/171 College Communication 2 Progress Campus
COMP-126 Applied Business Software 2 Progress Campus
GNED-500 Global Citizenship: From Social Analysis to Social Action Progress Campus
HRMT-301 Human Resources Management Progress Campus
MATH-119 Mathematics of Finance Part 2 Progress Campus
MKTG-331 Marketing Communications Progress Campus
Semester 3
Course Code Course Title Location
BUSN-333 Business Culture and Collaborative Practices Progress Campus
ECON-205 Principles of Microeconomics Progress Campus
GNED General Education Elective Progress Campus
INTL-220 International Business Concepts Progress Campus
MKTG-222 Retailing Progress Campus
MKTG-223 Professional Selling Progress Campus
Semester 4
Course Code Course Title Location
BUSN-313 Career Action Progress Campus
ECON-206 Principles of Macroeconomics Progress Campus
GNED General Education Elective Progress Campus
HRMT-300 Organizational Behaviour Progress Campus
MKTG-221 Practical Applications in Marketing Progress Campus
MKTG-224 Marketing Research Progress Campus
MKTG-229 Digital Marketing Progress Campus

Program Highlights

  • Small class environments will provide regular opportunities to connect with industry-experienced marketing faculty members.
  • An emphasis in the Business - Marketing program on global citizenship will bring discussion of the world and its events into the classroom in value-added ways.
  • Because the diploma that students will earn reflects high standards of learning, it is recognized in Canada and abroad.
  • This program will help students to build their skills portfolio with a curriculum that combines broad marketing concepts with specialized marketing skills, along with training in popular business software.

Global Citizenship and Equity Portfolio

Students will develop a portfolio documenting their engagement with the College’s signature global citizenship and equity competencies. For more information on Global Citizenship and Equity, the GC&E Portfolio, opportunities for international travel and the available supports, please visit www.centennialcollege.ca/citizenshipandequity.

Articulation Agreements

University Degree
Athabasca University Bachelor of Commerce, with Major
Bachelor of Professional Arts - Communication Studies
Bachelor of Management with Major, 4 Yr
Bachelor of Commerce
Bachelor of Human Resources & Labour Relations
Bachelor of Management, 3 Yr
Bachelor of Management, 4 Yr
Conestoga College Bachelor of Business Administration - International Business Management
Bachelor of Public Relations 
Davenport University Bachelor of Business Administration - Management
Bachelor of Business Administration - Marketing
BBA - Sport Management
Bachelor of Business Administration - Strategic Management
Masters of Business Administration - Strategic Management
Griffith University
Humber College
Bachelor of Business – Marketing
Ontario Institute of Technology, University of Bachelor of Commerce - Bridge
Royal Roads University Bachelor of Commerce - Entrepreneurial Management
Business Degree

Educational Partners

All four semesters of this two-year Marketing program are identical to the first four semesters of the School of Business' three-year, six-semester program. Should students wish to continue with a more in-depth study of the field, they will benefit from a seamless transition into the three-year program.

Qualified graduates may also be eligible to participate in an articulated program with select universities, institutes and professional associations. These partnerships will allow them to apply credits earned at Centennial towards further study.

The Business – Marketing program's educational partners are:

  • Algoma University
  • Athabasca University
  • Davenport University
  • Griffith University
  • Royal Roads University
  • Ryerson University
  • University of Lethbridge
  • University of New Brunswick
  • University of Ontario Institute of Technology
  • University of Windsor

Career Outlook

  • Marketing assistant
  • Customer service representative
  • Account supervisor
  • Sales and service representative
  • Merchandising assistant
  • Advertising assistant
  • Blogger
  • Promotions assistant

Academic Requirements

  • Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older)
  • English Grade 12 C or U, or equivalent (minimum grade required) or take the Centennial College English Skills Assessment for Admission
  • Mathematics Grade 11 or 12 C, M or U, or equivalent (minimum grade required) or take a Centennial College Math Skills Assessment for Admission

Additional Requirements

  • Minimum 2.0 (C Grade) is required to graduate.
  • Students will be placed in the appropriate English level based on skills assessment results. This may lead to additional courses and require extra time and fees.

1. Apply Online

Are you an International Student? Apply directly to Centennial College here.

If you are applying through the Second Career Strategy, please apply at the Employment Training Centre for Second Career (Progress Campus). Second Career Strategy is a funding initiative for those who have been laid-off and are in need of training. For more information go to Second Career Strategy.

If you have previously attended a full time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.

All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $95 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.

2. Submit Documents

Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.

Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.

Applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS).

For more information go to Submitting your Transcripts.

3. Confirm Your Offer of Admission

Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.

You may confirm only one college and one program offer at a time.

You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.

When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.

4. Pay Fees

Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.

You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.

5. Build Your Timetable (Register for Courses)

Build your timetable (web-register for courses) at my.centennialcollege.ca.

Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April

Your web-registration will not open if:

You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.

Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.

Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2015.

Student Tuition (2 Semesters) Incidental Fees Total
Canadian $2,767.00 $950.00 $3,717.00
International $12,400.00 $2,145.00 $14,545.00