Course Details

Advertising Research & Analysis

Course Code AAM-702
Lecture hours per week
Lab hours per week
Course Availability: Open
Description:

This course is an introduction to the various sources and types of research used in advertising, and provides the core knowledge necessary to advertising professionals in an evolving industry. Students will learn about the purpose and goals of research, when and how to use it and what primary and secondary resources are available. Assignments are designed to develop critical thinking abilities to gather, analyze, interpret and apply primary and secondary research.