Course Details

Communications Management 2

Course Code CN-752
Lecture hours per week
Lab hours per week
Course Availability: Open
Description:

The corporate communications student concentrates on developing skills as a manager, problem-solver and communications strategist. Building on skills and knowledge gained in CN-101, CN-207, CN-220, and CN-250, students focus on developing communications strategies and action plans to help organizations manage day-to-day communications with its stakeholders to support organizational and human effectiveness, as well as special communications related to change, issues, or crisis. Strategic research and program evaluation in managing corporate communications effectively, and the fundamental role of managers in the areas of leadership, budgeting, delegation, and internal marketing are examined. * Minimum C grade required