Course Details

Fashion Marketing and Promotion

Course Code FBMT-203
Lecture hours per week
Lab hours per week
Course Availability: Open
Description:

In order to sell product, fashion brands go to great lengths to create exciting and unique promotional campaigns. The crucial components needed to develop these strategies are examined in this course: planning, including target market research, and creating a brand identity; event coordination; public relations; social media foundations; and marketing and advertising principles.