Course Details

Marketing Planning

Course Code MKTG-334
Lecture hours per week
Lab hours per week
Course Availability: Open
Description:

You’ll analyze a business situation quantitatively and qualitatively and suggest alternative courses of action. Topics include changing environmental pressure, product policy, distribution, sales force management, pricing, planning and programs, and an extensive introduction to marketing simulation. Prerequisite: MKTG-116 or by permission of the department (materials fee included; textbook extra)