Course Details

Personal Marketing and Branding

Course Code AENJ-205
Lecture hours per week
Lab hours per week
Course Availability: Open
Description:

In the social media age, journalists have had to find ways to excel at what they do while marketing themselves in a professional manner. George Stroumboulopoulos and CNN's Anderson Cooper are just two of a growing number of journalists who are viewed as pop stars when it comes to personal content creation and sharing. The entrepreneurial spirit is alive in the media industry and writers and broadcasters have also become self-marketers. This course will help you get more confident in the latest technology and digital media, and help give you an edge in an increasingly competitive market. We'll give you tips on how to produce, curate, disseminate content, gain credibility and earn readers' trust. A portfolio will be built and students will be able to fact-check, deal with publicists, management, and agents. How to cover festivals with access to Toronto's many dozens of the city's annual events.