Course Details

Principles of Marketing

Course Code MKTG-116
Lecture hours per week 3
Lab hours per week
Course Availability: Open
Description:

This course is part of the curriculum for most full time School of Business programs and is recognized by the Canadian Institute of Marketing. It provides an overview of contemporary marketing, emphasizing the management of the product/service, price, promotion and distribution areas of an organization within a changing environment.

Course Outline