Course Details

Public Relations Writing 2: Writing to Persuade

Course Code CN-707
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: Dynamic communication materials can often mean the difference between success and failure in business. Students in this course learn about a variety of writing formats required in a corporate communications setting. It will build on writing skills developed in PR Writing 1: writing to inform. Students write copy that effectively persuades in formats such as memos, proposals, brochures, advertorials, guest columns, pitch letters, and product news releases. * Minimum C grade required