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You have an interview with the most popular band on the planet. What are you going to ask them? Learning how to research a subject and create an interview that will be memorable for the subject as well as the audience. Analyze and prepare content from specific cases in the Arts and Entertainment sector. Learn how to cover a festival with real-life opportunities at Toronto's many annual celebrations of the arts, including Indie week, Nuit Blanche, NXNE, Hot Docs, TIFF, JFL, CMW, Word on the Street, Canadian Screen Awards. Prepare content for the web, learn to report via tweeting, ScribbleLive and other new technologies.