Interactive Media Management

Apply Now

Program Code: 6410

School: School of Communications, Media, Arts and Design

Credential: Graduate Certificate

Program Type: Graduate Certificate program

Program Length: 1 year/ 3 semesters

Start Date: Fall, Winter

Location: Story Arts Centre

Email: pkostur@centennialcollege.ca

Telephone: 416-289-5000 ext. 8720

The heart of Centennial College's Interactive Media Management program is user experience (UX). Your ability to design and create meaningful interactive digital experiences will position you to succeed as an interactive media professional.

This Interactive Media Management program, facilitated through the School of Communications, Media and Design, is ideal for you if you have completed a post-secondary program and wish to apply your skills to a career in interactive media management. If you're passionate about making interactive experiences that "just work", this program is for you.

Your courses teach you how to plan all elements of an effective interactive digital experience, starting from assessing what your audience needs then accommodating their needs through the interface, its design and the words it contains. You also have the opportunity to work on your own project, from concept to prototype.

The interactive digital media industry is changing as mobile and immersion computing becomes more important and prevalent. As such, this collaborative and project-driven program emphasizes:

  • Digital strategy
  • UX design
  • Content strategy and planning
  • Interactive storytelling
  • Analytics
  • Digital project management (grant charts, budgets, project planning, agile methodology)
  • Researching and surveying the interactive media landscape

You learn about the industry and available career options in the early stages of the Interactive Media Management program and you complete your learning with a nine-week industry field placement.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. For more information, please visit Mobile Learning Programs.

Semester 1
Course Code Course Title Location
IMM-711 User Experience Design Story Arts Centre
IMM-712 Content Planning Story Arts Centre
IMM-713 Project Management 1 Story Arts Centre
IMM-714 Interactive Strategy Story Arts Centre
IMM-715 Development Tools 1 Story Arts Centre
IMM-716 Video for Interactive Media Story Arts Centre
IMM-717 Emerging Trends Story Arts Centre
IMM-718 Interactive Media Industry Story Arts Centre
IMM-719 Introduction to Graphics Applications Story Arts Centre
Semester 2
Course Code Course Title Location
IMM-721 Senior Project Story Arts Centre
IMM-722 Collaborative Project Story Arts Centre
IMM-723 Project Management 2 Story Arts Centre
IMM-724 Interactive Narrative Story Arts Centre
IMM-725 Development Tools 2 Story Arts Centre
IMM-726 Analytics Story Arts Centre
IMM-727 Business Strategy Story Arts Centre
IMM-728 Studio Mentorship Story Arts Centre
IMMT-799 Storyworks Story Arts Centre

Semester Note

Pre-Requisites for IMM-721 and IMM-722: IMM-711, IMM-712, IMM-714
Pre-Requisites for IMM-723: IMM-711, IMM-712, IMM-714
Semester 3
Course Code Course Title Location
IMM-731 Entrepreneurship Story Arts Centre
IMM-732 Pitches and Presentations Story Arts Centre
IMM-733 Career Networking Story Arts Centre
IMM-750 Field Placement Story Arts Centre

Semester Note

Pre-Requisite for IMM-750: IMM721, IMM722
Field Placement Hours: 315

Future Alumni

Where do program graduates go? With a combination of creative and practical skills, alumni are well-positioned as the interactive media professionals of the future. Alumni work in all aspects of the interactive media industry both in Canada and internationally.

Some of the Interactive Media Management program's alumni include:

  • Angelique Abranches, Interface Architect, Shaw Media
  • Christine Hanson, User Experience Architect, Critical Mass
  • Guilherme Chee, Interactive Designer at Electrolux (Brazil)
  • Jaimie Lerner, Digital Content Producer, Indie88
  • Danielle Williams, Web Content Coordinator, The Shopping Channel
  • Matthew Flanagan, Digital Content Coordinator, Movie Services at Bell Media
  • Miguel Martinez, Pipeline Technical Director, Atomic Cartoons
  • Laura James, Digital Content Producer & Strategist; CEO at Mulberry Media Interactive
  • Rebecca Milner, Community Manager, OneMethod
  • Andrew Rajaram, UX Architect, OneMethod

Program Highlights

  • In the first semester, you gain fundamental skills in analyzing, designing, and creating interactive user experiences. As a result, you acquire a solid understanding of elements of UX, with an emphasis on content and audience analysis, UX strategy, wire framing, practical coding, A/V production and management skills.
  • The second semester is spent working on your own senior project, while you apply advanced learning in business, analytics, technology and planning documentation.
  • In your third and final semester you learn how to pitch and present an interactive media project and polish your entrepreneurial skills before heading out to work in the industry on your field placement.

Career Outlook

  • Interactive producer
  • Digital strategist
  • Content strategist
  • Social media manager
  • Information architect
  • Web development
  • User experience (UX) designer
  • Digital content producer
  • Technical director
  • Games producer

Academic Requirements

  • College diploma or university degree in any discipline
  • We will consider applicants who have successfully completed partial post-secondary education (minimum two years) and have relevant work experience

Additional Requirements

  • Submit a letter of interest to the program coordinator
  • Attend a program admission session where applicants will learn more about the program

Note: After applying, applicants will receive a letter with instructions on how to submit the letter of interest and how to book the program admission session.

1. Apply Online

Are you an International Student? Apply directly to Centennial College here.

If you are applying through the Second Career Strategy, please apply at the Employment Training Centre for Second Career (Progress Campus). Second Career Strategy is a funding initiative for those who have been laid-off and are in need of training. For more information go to Second Career Strategy.

If you have previously attended a full time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.

All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $95 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.

2. Submit Documents

Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.

Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.

Applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS).

For more information go to Submitting your Transcripts.

3. Confirm Your Offer of Admission

Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.

You may confirm only one college and one program offer at a time.

You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.

When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.

4. Pay Fees

Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.

You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.

5. Build Your Timetable (Register for Courses)

Build your timetable (web-register for courses) at my.centennialcollege.ca.

Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April

Your web-registration will not open if:

You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.

Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.

Fees noted below are estimates only. Tuition is based on three semesters, beginning Fall 2015.

Student Tuition (3 Semesters) Incidental Fees Total
Canadian $5,179.50 $1,355.50 $6,535.00
International $18,600.00 $3,148.00 $21,748.00