Marketing - Digital Engagement Strategy (Optional Co-op)

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Program Code: 2849

School: The Business School

Credential: Graduate Certificate

Program Type: Post-diploma program

Program Length: 2 semesters

Start Date: Fall

Location: Eglinton Learning Site

Email: business@centennialcollege.ca

Telephone: 416-289-5000, ext. 2280

Marketing – Digital Engagement Strategy is a graduate certificate business program which provides students with the digital marketing skills required in today’s business world. Students will learn to analyze trends in technology, derive insights from data, design content management strategies and execute plans across paid, owned and earned media. Students will also learn how to develop and evaluate digital marketing strategies to maximize customer engagement and create meaningful interactions in support of business growth. 

Included in this college marketing program are experiential learning opportunities with a marketer, a retailer or an agency serving clients, allowing students to improve their leadership, entrepreneurial, organizational, project management and teamwork skills, while effectively applying learning in a real-world environment. As part of the coursework, students are eligible to earn industry certifications such as Google AdWords, Google Analytics and Facebook Blueprint. This program will make use of blended delivery method and will encourage accessing online tools through BYOD. This program also allows students to develop core skills that may be converted into PDU credits towards an Online Marketing Certified Professional (OMCP) designation.

Semester 1
Course Code Course Title Location
BUSN-702 Coop/Employment Preparedness Eglinton Learning Site
MKTG-710 Marketing in a Connected World Eglinton Learning Site
MKTG-711 Customer Segmentation and Journey Mapping Eglinton Learning Site
MKTG-712 Online Advertising and Programmatic Trading Eglinton Learning Site
MKTG-713 Search Engine and Performance Marketing Eglinton Learning Site
MKTG-715 Social Media Marketing Eglinton Learning Site
Semester 2
Course Code Course Title Location
ENTP-700 Innovation and Change Management Eglinton Learning Site
MKTG-714 CRM Strategies Eglinton Learning Site
MKTG-720 Digital Transformation Strategy Eglinton Learning Site
MKTG-725 Omni-channel Retailing Eglinton Learning Site
MKTG-727 Content Creation and Curation Eglinton Learning Site
MKTG-729 Web and Conversion Analytics Eglinton Learning Site
MKTG-730 Capstone - Digital Engagement Strategy Eglinton Learning Site

Semester Note

*Minimum Overall program GPA > 2.0 (C Grade average), required to graduate.
This program has a Co-op option - Program Code: 2850

Career Outlook

  • Marketing Manager
  • Online Marketing Professional
  • Digital Marketing Specialist
  • Digital Media Planner
  • Manager Performance Marketing
  • Web Analytics Specialist

Academic Requirements

  • University degree or college advanced (three-year) diploma in a business related discipline (marketing, economics, etc.)
  • We will consider applicants who have a two-year college diploma or partial (minimum 75%) university degree completion and who have a minimum of two years work experience relevant to the program (transcript and resume review required)
  • A minimum GPA of 3.0 in the above degree or diploma
  • Demonstrated proficiency in English in line with the College requirements

Additional Requirements

  • All applicants shall complete a written assessment to evaluate their analytical/problem solving skills 
  • Admission to this program is highly competitive and the program fills quickly. Applicants are advised to apply as early as possible.

Additional Information

  • Once admitted, all new students will complete a MATH refresher at the beginning of the semester

Co-op Requirements

Requirements to qualify for the optional Co-op program stream:

  • A minimum cumulative GPA of 3.0 at the end of semester one
  • Achieve a minimum grade C+ (GPA 2.5) in BUSN-702
  • A professional resume
  • Successful completion of a vocational assessment

The assessment of eligibility for the Co-op work term will be administered by a School of Business staff in consultation with the Co-op department.

1. Apply Online

Are you an International Student? Apply directly to Centennial College here.

If you are applying through the Second Career Strategy, please apply at the Employment Training Centre for Second Career (Progress Campus). Second Career Strategy is a funding initiative for those who have been laid-off and are in need of training. For more information go to Second Career Strategy.

If you have previously attended a full time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.

All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $95 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.

2. Submit Documents

Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.

Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.

Applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS).

For more information go to Submitting your Transcripts.

3. Confirm Your Offer of Admission

Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.

You may confirm only one college and one program offer at a time.

You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.

When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.

4. Pay Fees

Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.

You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.

5. Build Your Timetable (Register for Courses)

Build your timetable (web-register for courses) at my.centennialcollege.ca.

Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April

Your web-registration will not open if:

You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.

Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.

Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2017.

Student Tuition (2 Semesters) Incidental Fees Total
Canadian $4,512.00 $973.00 $5,485.00
International $13,283.00 $2,256.00 $15,539.00