Marketing Management

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Program Code: 2825

School: The Business School

Credential: Graduate Certificate

Program Type: Graduate Certificate program

Program Length: 1 year/ 2 semesters

Start Date: Fall, Winter, Summer

Location: Progress Campus

Email: business@centennialcollege.ca

Telephone: 416-289-5000, ext. 2280

In just two semesters, Centennial College's Marketing Management program prepares you to become a marketing professional who carries out a broad range of marketing functions within business, government and not-for-profit organizations.

This business graduate certificate program covers marketing management, along with related subjects in brand management, marketing project management, digital marketing, marketing services, integrated marketing communications, marketing research and international marketing strategy. As a result, you develop a solid understanding of domestic and international marketing issues.

Once you graduate, you will be able to employ analytical, decision making, organizational and communications skills to support the marketing activities of a wide variety of organizations. You may also continue your studies in a specialized area, such as research and analytics or corporate account management.

In today's competitive marketplace, it is essential that every business develops, implements and monitors a strong marketing plan. Environmental factors such as evolving technology, societal and sustainable needs, demographic trends, regulatory changes and intense competition continue to challenge the marketing function to provide more return to the organizations' various stakeholders. Understanding what customers want and providing products and services to them is the essence of marketing. This challenging graduate certificate program provides you with the opportunity to develop knowledge and skills applicable to today's workforce.

Semester 1
Course Code Course Title Location
BUSN-702 Coop/Employment Preparedness Progress Campus
BUSN-733 Business Culture and Craft Progress Campus
MGMT-703 Ethics and Stakeholder Management Progress Campus
MKTG-716 Marketing Progress Campus
MKTG-717 Marketing Brand Management Progress Campus
MKTG-719 Marketing Project Management Progress Campus
Semester 2
Course Code Course Title Location
MGMT-704 Management and Leadership Progress Campus
MKTG-726 Marketing Services Progress Campus
MKTG-728 Integrated Marketing Communications Progress Campus
MKTG-732 International Marketing Progress Campus
MKTG-743 Fundamentals of Marketing Research Progress Campus
MKTG-747 Digital Marketing Strategies Progress Campus

Semester Note

Minimum Program GPA of 2.0 (C Grade average) required to graduate.

Program Highlights

  • You learn to develop and apply marketing strategy from a domestic and international perspective leveraging market research.
  • The Marketing Management program prepares you to manage the execution of key marketing projects and take on digital marketing planning and execution.
  • In ways that are interactive and engaging, you have the opportunity to evaluate the differences between marketing products and marketing services, and evaluate integrated marketing communications.
  • Program instructors are industry professionals with years of experience, who are approachable and ready to help.
  • Upon program completion, you will be prepared to join the domestic and global work force in several aspects of marketing strategy and execution.

Career Outlook

  • Marketing manager
  • Advertising executive
  • Marketing communications coordinator
  • Client marketing specialist
  • Customer marketing specialist
  • Marketing associate

Academic Requirements

  • University degree or a three-year college diploma in any discipline from a recognized institution.
  • We will consider applicants who have a two-year college diploma or a partial university degree (75% complete) and who have a minimum of two years work experience relevant to the program.
  • Proof of English proficiency.

1. Apply Online

Are you an International Student? Apply directly to Centennial College here.

If you are applying through the Second Career Strategy, please apply at the Employment Training Centre for Second Career (Progress Campus). Second Career Strategy is a funding initiative for those who have been laid-off and are in need of training. For more information go to Second Career Strategy.

If you have previously attended a full time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.

All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $95 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.

2. Submit Documents

Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.

Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.

Applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS).

For more information go to Submitting your Transcripts.

3. Confirm Your Offer of Admission

Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.

You may confirm only one college and one program offer at a time.

You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.

When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.

4. Pay Fees

Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.

You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.

5. Build Your Timetable (Register for Courses)

Build your timetable (web-register for courses) at my.centennialcollege.ca.

Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April

Your web-registration will not open if:

You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.

Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.

Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2017.

Student Tuition (2 Semesters) Incidental Fees Total
Canadian $4,442.50 $1,043.00 $5,485.50
International $13,283.00 $2,326.00 $15,609.00