Public Relations - Corporate Communications (Story Arts Centre)

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Program Code: 6417

School: School of Communications, Media, Arts and Design

Credential: Graduate Certificate

Program Type: Graduate Certificate program

Program Length: 1 year/ 2 semesters

Start Date: Fall, Winter

Location: Story Arts Centre


Telephone: 416-289-5000 ext. 8738

The Public Relations - Corporate Communications program takes just two semesters to complete and is one of the most highly regarded public relations (PR) programs in Toronto.

The courses in this Public Relation program, which is based at the Story Arts Centre campus, reflect the thinking that no two days in PR are alike and industry experts who teach the courses ensure you:

  • Learn to research, write, plan, edit, design and implement everything from strategic communications plans and employee newsletters to gala dinners for hundreds of people
  • Gain an understanding of how communications strategies influence employee attitudes, shift stockholders' opinions and tell an organization's story to the media
  • Connect with the PR industry

You may want to consider this School of Communications, Media, Arts and Design program if you have previously completed post-secondary education, possess strong writing skills and have the ability to manage various projects at the same time.

Please note:

  • This program requires you to have and use a mobile computing device (i.e. laptop, tablet) that meets or exceeds the recommended hardware requirements.
  • Program 6417 is offered at the Story Arts Centre in Toronto. If you wish to take this program at the Pickering Learning Site, please see program 6447.
Semester 1
Course Code Course Title Location
CN-701 Communications Management 1 Story Arts Centre
CN-721 Public Relations Writing 1: Writing to inform Story Arts Centre
CN-735 Online Public Relations and Social Media Story Arts Centre
CN-742 Project and Event Management Story Arts Centre
CN-748 Business for Corporate Communicators Story Arts Centre
CN-749 Professional Practice Story Arts Centre
CN-751 Copy Editing Story Arts Centre
Semester 2
Course Code Course Title Location
CN-707 Public Relations Writing 2: Writing to Persuade Story Arts Centre
CN-715 Measurement and Metrics Story Arts Centre
CN-720 Media Relations Story Arts Centre
CN-741 Visual Communication Story Arts Centre
CN-752 Communications Management 2 Story Arts Centre
CN-753 Presentation Skills Story Arts Centre
CN-761 Design and Layout Story Arts Centre
CN-790 Field Placement Story Arts Centre
CN-799 Storyworks Story Arts Centre

Program Highlights

  • This Public Relations program's curriculum highlights learning by doing while emphasizing employability skills and landing a job.
  • The offering leads the way in social media and PR content.
  • Because the program is facilitated from Centennial College's Story Arts Centre in Toronto, you are close to the heart of Toronto's PR industry.
  • You complete a full-time, eight-week field placement in the industry.
  • Student membership in one of the following associations is included in your tuition and fees: the Canadian Public Relations Society (CPRS) or the International Association of Business Communicators (IABC).

Placement Partners

Below are a few of the industry partners we work with to offer Field Placement opportunities:

APEX PR, Bell Media, Bishop Strachan School, Canadian Music Publishers Association, Canadian Tire Corporation, City of Pickering, Clutch PR, Drake Hotel, Global News, Goodlife Fitness, The Globe and Mail, Kaiser Lachance, Meridian Credit Union, Morneau Shepell, MS Society of Canada, Ontario Centres for Excellence, Ontario Dental Association, Ontario Ministry of Transportation, Rouge Valley Hospital, Sandbox Project, Shangri-la Hotel, St. Joseph Media, Strategic Objectives, Strut Entertainment, Toronto Transit Commission (TTC)

Career Outlook

  • Corporate communicator
  • PR consultant
  • Community manager
  • Communications coordinator
  • Digital media specialist
  • Event planner
  • Marketing coordinator
  • Media relations coordinator
  • Social media coordinator

Academic Requirements

  • College diploma or university degree in any discipline
  • We will consider applicants who have successfully completed partial post-secondary education (minimum two years) and have relevant work experience

Additional Requirements

Attend a mandatory Corporate Communications and Public Relations program admission session where applicants will:

  • Complete a writing and editing exercise
  • Submit two writing samples
  • Submit an up-to-date resume

Note: After applying, applicants will receive a letter advising how to book the program admission session.

1. Apply Online

Are you an International Student? Apply directly to Centennial College here.

If you are applying through the Second Career Strategy, please apply at the Employment Training Centre for Second Career (Progress Campus). Second Career Strategy is a funding initiative for those who have been laid-off and are in need of training. For more information go to Second Career Strategy.

If you have previously attended a full time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.

All other applicants must apply online at A non-refundable application fee of $95 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in person to For more information go to Application Fees.

2. Submit Documents

Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via

Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to

Applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS).

For more information go to Submitting your Transcripts.

3. Confirm Your Offer of Admission

Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at and confirm before the Deadline to Confirm noted in your offer letter.

You may confirm only one college and one program offer at a time.

You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.

When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.

4. Pay Fees

Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.

You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.

5. Build Your Timetable (Register for Courses)

Build your timetable (web-register for courses) at

Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April

Your web-registration will not open if:

You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.

Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.

Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2015.

Student Tuition (2 Semesters) Incidental Fees Total
Canadian $4,627.50 $952.00 $5,579.50
International $12,400.00 $2,147.00 $14,547.00