You will learn the entire advertising process, including research, developing strategies, campaign planning, copywriting, production, media planning and buying.

You'll gain insight into the main areas of agency operation: copywriting, media and account management.

This program mirrors the working world and standards that must be met - firm deadlines, multi-tasking, working under pressure and delivering professional presentations.

The final year is unique. The fifth semester features specialization streams, that provide an advanced concentration in copywriting, media planning and buying or account service.

Students complete the program with a full-semester field placement, acquiring experience in the day-to-day activities of professional advertising.

Highlights

• on-site professional software and media planning systems
• full-semester placement in an advertising agency or department
• choice of specialized studies in final semester
• faculty members experienced in today's trends and techniques
• diploma reflects high standards of learning

•Centennial is still the only College in the GTA to offer a four month internship. Centennial is a proud partner with a comprehensive and impressive list of host companies. They continue to reinforce how well prepared Centennial students are for the communications industry. Over 85% of our grads have jobs in the business within 6 months of graduating.

•Centennial was the first College in Canada to visit Advertising Week in New York City. Every year about 45 students have the chance to see leaders in the industry talk about issues and trends.

•Students run Tilt Integrated Communications. Working with real clients and real communication projects while they are in school.

•We have an active network of over 500 alumni keep in touch with jobs, placements and references.