Lynn Shannon
Director of Online Operations, Consumer Publishing Group
Rogers Media

In new media publishing, we are constantly adapting our content development processes to implement new technology. Our web producers work daily along with our new media technologists to use new and emerging media opportunities to their fullest. The Media Engineering Design Integration program will provide graduates with the essential experience of working with cross functional teams that are found in the workplace; supplying them the skills and flexibility to lead hybrid teams and develop new solutions.


Michael O'Farrell & Jostein Algroy
Co-Authors, Mobile Internet For Dummies

The MEDI program is designed to train media professionals for the new world of ubiquitous computing. You don't have to be tied to a workstation or even a laptop. You are free to move around, travelling through your daily affairs and interacting with "clouds" of information wherever you go. The data is already there, and the networks are letting you access it from a mobile phone, PDA or even an embedded chip. The possibilities are endless for untethered and anytime access to entertainment, education, business and social networks; and MEDI students will explore these possibilities in both live and laboratory situations where technology creators and media experts will collaborate to create innovative solutions.

Paul Briscoe,
Manager, Strategic Engineering
Harris Broadcast Communications Division

The MEDI program formalizes the meeting of minds between the engineering and creative domains. No longer can media creators wait for technology to arrive for their use, they are more and more simply creating it themselves within the limited technical capabilities they have at hand. Meanwhile, technology developers can't keep up with the evolution of both technology itself and the demands of the creative world, and clearly something has to give. That 'something' is the gap between these interdependent domains, and it's the intent of the MEDI program to build the necessary bridges. Where today a creative and a technical person need to work together to get a job done, a MEDI graduate will bring to the table both the insight and expertise needed to span the gap and deliver technically and creatively informed solutions on both sides. This skill set, combined with the graduate's other strengths and abilities, allows them to contribute more broadly and richly than ever before. By being able to bridge the gap, the MEDI graduate brings a new and unique toolset to the task that provides cross-training and knowledge sharing benefits in addition to extreme flexibility and capability.

Whether one considers the MEDI grad to be a technically knowledgeable creative person or a creatively skilled technical person, they are in fact both - a key asset in this world where creativity and technology are co-dependent. A MEDI grad will enable and open up an entirely new set of opportunities and strengths in the media world.