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Full-Time Catalogue

Centennial College Full-time Programs Catalogue 2022-2023


416-289-5128, Ext. 3416

P.O Box 631 Station A
Toronto, ON, M1K 5E9


Business Innovation and Growth Program

Business Innovation and Growth Program


The program is aimed at assisting in enhancing the innovation capacity of Canadian small- and medium-sized enterprises (SMEs), and is specifically targeted towards eligible small and medium businesses in the Greater Toronto Area.

There are many factors impacting a business’s capacity to innovate in this program, we have chosen to focus on business model design, innovation, strategy development and deployment as well as technology development support for mobile applications to deliver new products or enhanced service and or organizational productivity.


This free program is for you if you are looking for growth through development and commercialization of innovative, new or improved products, services or processes or expansion in new geographies.

Application Process

Applications are accepted and processed as received. Those wishing to take part in this program can apply online. Filling the form is the first step that gets one started in the intake process. Second step is inviting eligible applicants for discussion to explore if the program is a good fit with their business goals and is of benefit. The last step is an agreement to work together.

Program Streams

1. Business Model Design and Customer development

For developing an actionable strategic roadmap for early stage enterprises: This is flipped classroom experiential program delivered through workshops and one on one coaching to help with business model design, validation and business planning, as well as the initial strategy for identified business problem or opportunity.

The program will cover group learning through about 12 weekly experiential workshops, with individual business fieldwork aided by one on one coaching / advisory sessions.

The workshop modules will cover Business Canvas overview, validation unique value proposition, marketing channels, operational key metrics and cost /revenue estimation etc.

The process is learning by doing by founders for their respective businesses aided by coaching and advisory. The founders work on market. competition, understand financials; value proposition for customer segments, revenue model, channels, sales process, cost structure, partnerships and key metrics etc. as they develop and validate.  Weekly workshop assists with initial application of knowledge to businesses in an interactive group setting and later refined in bi-weekly, one-on-one meetings, over the course of four months.

By the end of this program, the business should have a specific Business Model, business-specific validation conclusion, a business-specific unique value proposition, and a financial projection as well as an actionable strategy to build the business.

2. Innovation and Growth Strategy Development

Business advisory program for business model innovation, strategy design and deployment for growth based on the need of individual local business. Delivered one on one with founders in regular coaching and advisory sessions. And to assist in designing and deploying the strategy.

For introducing innovative new or improved products, services or processes as well as for growing existing business:  we will assist the business to develop an innovative business model, a marketing strategy and action plan for accelerated growth. Delivered one on one with founders in regular coaching and advisory sessions for them to design and deploy the strategy. The process involves review of business needs, agreeing on a problem or opportunity to work on, setting direction and encouraging operations in keeping with an understanding of the industry; focusing all efforts on bringing value to the customer efficiently thereby enhancing the competitive edge for the business and innovating business model as necessary.

Depending on specific needs of the business it could require one or more of the following: evaluation of existing strategies, value proposition, market segmentation, understanding competition, differentiation as well as development of positioning and the unique value proposition, along with market strategy and deployment.

By the end of this program, the business should have an actionable strategy addressing the problem or the opportunity that leads to innovation and/or growth.

For inquiries, please contact:

Lalit Guglani
Centre for Entrepreneurship 
416-289-5128, ext. 3416