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This course will expose students to concept design techniques and process used in entertainment industry. The overarching themes of the course will be ideation of story points that have specific mood and feel needed in the storytelling. Focus will be given on development of shape language and how it it influences audience psychologically. Students will learn how to collect, extract and modify photo reference images and use them as a jumping board for their final designs. Basic light, color and composition theory will be covered to flesh out story ideas.