Administration and Finance

Course Code CA-317
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: This course is designed to understand the systems of administration and finance in an advertising agency. Students will critically analyze the billing, compensation and administrative decisions to be made in the context of developing a business plan. Students will also examine the content of advertising services agreements, agency remuneration options, creating advertising and promotions that will pass a legal challenge and the correct procedures in preparing agency documents and their importance. *Minimum C grade required