||Generally, the nature of communications has changed considerably in the last decade. Today, more and more companies are approaching communications as a complete package. This integrated marketing communications concept, involves the coordination of various components of communications with the intention of fulfilling common objectives. The Hospitality and Tourism industry faces unique marketing challenges by the very nature of the service-oriented products it markets to consumers. Such challenges include spoilage and perishable products and services. This course will explore the role of Advertising and Sales Promotion activities used by Hospitality and Tourism Organizations to achieve maximum communications impact.