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Advertising Campaign Presentation

Course Code CA-104
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: Experienced advertising agency people know that after they have created appealing advertising concepts and prepared an effective advertising campaign, the next crucial step is to sell the campaign to its intended client. No matter how great a campaign plan is, if it is not successfully presented to the client, it will not go forward. Effective presentation skills are often the key to both corporate and personal success in advertising agencies. Senior positions in agencies are usually reserved for those who can persuade and convince as well as create.