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Agency Finance and Operations

Course Code AAM-712
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: Designed to understand the systems of Administration and Finance in an Advertising Agency, students will critically analyze the billing, compensation and administrative decisions. Students will also examine the content of advertising services agreements, agency remuneration options, creating advertising and promotions that will pass a legal challenge and the correct procedures in preparing agency documents and their importance.