Brand Identity

Course Code GMD-124
Lecture hours per week
Lab hours per week
Course Availability: Open

In this course you will gain an understanding of brands and branding and its impact on the marketplace and business. You will deconstruct and explore the attributes that make up a brand (both tangible and intangible, emotional and tactical), research existing brands, and engage in the process of creating brands of your own. This course will address brand management and how branding goes deeper than simply naming. Brand building, brand management, and brand implementation are explored in detail.