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Business Communications

Course Code AAM-705
Lecture hours per week
Lab hours per week
Course Availability: Open
Description:

The new workforce demands effective written, oral and interpersonal business skills. This course is designed to meet the specific needs of the advertising business in a technologically advanced work world. It will provide the student with the principles, tools and practice in writing effective business correspondence, contact reports, proposals and briefs. Presentation skills will also be emphasized.