Home Programs & Courses Full-Time Business to Business Marketing

Business to Business Marketing

Course Code MKTG-225
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: This course examines the various aspects of marketing as it applies to organizational markets. It is intended to provide background to organizational buying behaviour and how it can be applied to develop appropriate marketing strategies for the various organizational markets. Students will be responsible for applying theories and concepts to actual business situations through the completion of readings, case studies and a major project. These are to be done on-line. Concepts in this course will be learned through readings, class discussions, and case studies. There is a heavy emphasis on small group work for the cases and the major project.