Computer Applications for Marketing Analytics

Course Code MKTG-744
Lecture hours per week
Lab hours per week 3
Course Availability: Open

This Course covers the advanced features of Microsoft Office Excel 2010, one of the most widely-used spreadsheet program utilizing Statistical features of the Excel.

This course will give students hands on experience with common software used in data analytics including data mining software, statistical software and using the Internet to source secondary marketing data. Course will focus on data preparation using SAS Enterprise Guide to perform simple data mining techniques.