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Consumer Behaviour: Why We Buy What We Buy

Course Code SOC-302
Lecture hours per week
Lab hours per week
Course Availability: Open

This course provides students with the knowledge and skills to examine the processes involved in the selection, purchase or use of products, services or experiences. Students will construct a model of decision making which includes the buyer’s personality, motivation and environment. The interplay between consumers as individuals and their culture and subculture will be used to critique marketing and advertising campaigns.