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Copywriting II

Course Code CA-300
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: This course introduces the student to the unique demands of retail and direct marketing copywriting. Expanding on previously developed copywriting skills; students will learn the basic rules for preparing hard and soft sell retail copy for all media. Students will write to meet deadlines. Assignments will reflect newspaper, magazine, radio, television, and direct marketing. *Minimum C grade required