Home Programs & Courses Full-Time Copywriting Techniques

Copywriting Techniques

Course Code AAM-716
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: In order to be a truly effective Account Management person you need to understand how the creative team works and how ads are written. This knowledge will aid you in pitching ideas to clients and presenting campaigns. You will learn the basic rules for preparing advertising copy for newspaper, magazine, radio and television.