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Digital and Social Media

Course Code CA-324
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: This is an introduction to new media as it applies to current methodology in advertising. It will explore how interactive media design is integrated with contemporary advertising to solve complex communication challenges. The class will cover the use of interactive technologies as a vehicle for advertising, and will acquaint students with digital media techniques and processes to be applied to specific advertising design projects. Projects will focus on the design and development of interactive environments.