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Direct Marketing

Course Code MKTG-335
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: This course is a senior level marketing course which demands prior completion of prerequisite courses. Students will extend their knowledge and skills into a very fast growing area of marketing - Direct Response Marketing. This course will require the student to complete and present a detailed direct response marketing plan. This plan will integrate financial management, strategic marketing planning and advertising skills previously learned.