Direct Marketing
| Course Code | MKTG-335 |
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability: | Open |
| Description: | This course is a senior level marketing course which demands prior completion of prerequisite courses. Students will extend their knowledge and skills into a very fast growing area of marketing - Direct Response Marketing. This course will require the student to complete and present a detailed direct response marketing plan. This plan will integrate financial management, strategic marketing planning and advertising skills previously learned. |