Home Programs & Courses Full-Time Fashion Marketing and Promotion

Fashion Marketing and Promotion

Course Code FBMT-203
Lecture hours per week
Lab hours per week
Course Availability: Open

In order to sell product, fashion brands go to great lengths to create exciting and unique promotional campaigns. The crucial components needed to develop these strategies are examined in this course: planning, including target market research, and creating a brand identity; event coordination; public relations; social media foundations; and marketing and advertising principles.