Centennial Colleges Enrolment Services (Student Hubs) will be closed from 12:00pm – 2:00pm on Tuesday, December 18, 2018 at all campuses.

Fashion Marketing and Promotion

Course Code FBMT-203
Lecture hours per week
Lab hours per week
Course Availability: Open
Description:

In order to sell product, fashion brands go to great lengths to create exciting and unique promotional campaigns. The crucial components needed to develop these strategies are examined in this course: planning, including target market research, and creating a brand identity; event coordination; public relations; social media foundations; and marketing and advertising principles.

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