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Fitness Marketing/Enterpreneurship

Course Code FTHP-310
Lecture hours per week 3
Lab hours per week
Course Availability: Open

This course provides students with a basic understanding of how the business world and fitness worlds intersect. Basic marketing techniques, business skills and communication strategies essential to operating a business in the highly competitive fitness industry are examined. The use of social media in the fitness industry will be an important component of the course.