|Lecture hours per week||3|
|Lab hours per week||0|
Fundamentals of Marketing Research course provides students with an introduction to marketing research and explains how it can support management to make better marketing decisions. This course discusses the role of marketing research in the marketing mix process. It focuses on the principles and process of marketing research, specifically the planning, collecting and analyzing of data relevant to the business/marketing decision making process and communication of the results to the concerned department. Students will be able to use the knowledge and skills gained to conduct and present various types of marketing research studies.