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Today’s arts managers will need to manage a combination of social media and online fundraising operations as well as more traditional avenues like grant-writing, major donor solicitation and annual fund campaigns. Students also will be able to understand the complex legal and ethical environment surrounding contributed income.
Based on the Association of Fundraising Professionals AFP training program, this course includes three core modules: an overview of fundraising; developing an integrated fundraising program and marketing for ongoing success. Based on the AFP training, this course will explore four modules: Building & Sustaining Relationships; Securing the Gift; Volunteers - Partners in Fundraising and Management & Accountability.