The Global Lifestyle Media Landscape
|Lecture hours per week||3|
|Lab hours per week|
This course focuses on writing and producing with a global audience and market in mind. Students repurpose existing content to reposition the audience focus from local to global. Research and review of how global style, lifestyle and consumer consumption is defined and understood, as well as how ideas, trends, products and materials are discovered and flow to other regions of the world. The ability to tell these stories in a compelling manner is central to lifestyle content development.