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Hospitality Marketing Strategies

Course Code HOTL-752
Lecture hours per week 3
Lab hours per week
Course Availability: Open

This course builds on basic marketing concepts to enable the student to analyze and apply the principles of marketing through the integration of marketing variables with real-world situations and in-depth analysis of strategic marketing strategies.

Marketing research techniques and marketing planning are applied to actual situations. Student groups are required to undertake and prepare a documented market plan for a business of their choice. Cases, industry events and guest speakers will supplement class lectures and discussions.