Hospitality Marketing Strategies
|Lecture hours per week||3|
|Lab hours per week|
This course builds on basic marketing concepts to enable the student to analyze and apply the principles of marketing through the integration of marketing variables with real-world situations and in-depth analysis of strategic marketing strategies.
Marketing research techniques and marketing planning are applied to actual situations. Student groups are required to undertake and prepare a documented market plan for a business of their choice. Cases, industry events and guest speakers will supplement class lectures and discussions.