Intro to Advertising and Copywriting
|Lecture hours per week|
|Lab hours per week|
This course will encourage students to take a strategic approach to the conceptual development of advertising materials.
Starting with the creative brief and strategy statement, students will develop ideas, which address the strategy with original concepts. Those concepts are then built into finished creative in print media, that may include newspaper, magazine, outdoor and transit advertising.
Building on image development and process acquired in the first semester, students learn how to conceptualize. Projects may include advertising print campaigns, poster design, editorial layouts and preparation of creative proposals.
Topics related to effective copywriting are an integral part of this course. Content is delivered through lectures, in-class exercises, assignments, tests, discussions and critiques.
Project presentation includes visual, verbal and written components.