Introduction to Media Advertising and Communications

Course Code AMED-402
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: Media Planning and Buying are critical areas in Communication Channel Planning. This foundation course will provide an overview of the communication industry and discuss how the expansion and amalgamation of media suppliers, the development of new media channels and the evolving roles of Planners and Buyers is making an impact. Students will learn about the intersection of suppliers, agency people, clients and communication needs.