Centennial Colleges Enrolment Services (Student Hubs) will be closed from 12:00pm – 2:00pm on Tuesday, December 18, 2018 at Progress Campus and Morningside Campus. Story Arts Centre and Ashtonbee Campus Enrolment Services will be open regular hours.

Introduction to Media Planning

Course Code AMED-704
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: A business plan has three core elements – Objectives, Strategy and Execution. A media plan follows the same principles with a deep understanding of media channels in order to develop communication plans that work. This course looks at a broad selection of new and traditional media channels from the point of view of how the consumer interacts with them in their day-to-day lives. Through evaluating the impact and weaknesses of a variety of channels, including their cost effectiveness and efficiency, students will learn how these channels can be combined to create powerful media plans.