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Introduction to Media Planning

Course Code AMED-704
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: A business plan has three core elements – Objectives, Strategy and Execution. A media plan follows the same principles with a deep understanding of media channels in order to develop communication plans that work. This course looks at a broad selection of new and traditional media channels from the point of view of how the consumer interacts with them in their day-to-day lives. Through evaluating the impact and weaknesses of a variety of channels, including their cost effectiveness and efficiency, students will learn how these channels can be combined to create powerful media plans.