Centennial Colleges Enrolment Services (Student Hubs) will be closed from 12:00pm – 2:00pm on Tuesday, December 18, 2018 at Progress Campus and Morningside Campus. Story Arts Centre and Ashtonbee Campus Enrolment Services will be open regular hours.

Licensing and Merchandising

Course Code CHLD-709
Lecture hours per week 45
Lab hours per week
Course Availability: Open

What makes a particular property, from books to toys to licensed apparel, more or less likely to garner success in the marketplace? This course will examine this question from overall brand strategy to specific tactical steps.