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Writing a Lifestyle Identity

Course Code LIME-731
Lecture hours per week 4
Lab hours per week
Course Availability: Open

In this course, students survey the various forms and formats of lifestyle writing currently used in the lifestyle media marketplace. By researching and interviewing effectively, students gather the appropriate content to meet their story goals. By writing and producing to various formats, students begin to understand the power of each format toward making appropriate selections within both traditional media outlets or independent web production. This course brings the story process together in the writing/content pipeline from concept to final script or copy.